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Search Engine Optimization
(SEO)

Search Engine Optimization (SEO) is a core component of our digital strategy services. It is the practice of optimizing websites and their content to rank higher in search engine results pages (SERPs) for targeted keywords. At Inovagenix, we approach SEO with a structured methodology that includes four major pillars: On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.

Our SEO Solutions

01.

On-Page SEO

On-Page SEO involves the optimization of individual web pages to ensure they are
search engine friendly and relevant to targeted keywords.

  • Creating keyword-rich, high-quality content that matches user intent.
  • Writing optimized title tags and meta descriptions for all pages.
  • Structuring content with header tags (H1, H2, H3) for semantic clarity
  • Internal linking between relevant pages to spread link equity.
  • Optimizing images with alt tags, file names, and compression.

02.

Off-Page SEO

Off-Page SEO refers to activities conducted outside of your website to improve your domain’s authority and trustworthiness.

  • Acquiring high-quality backlinks from industry-relevant websites.
  • Publishing guest articles on third-party blogs and media outlets.
  • Managing online reputation and customer reviews.
  • Encouraging social shares and influencer mentions.

03.

Technical SEO

Technical SEO focuses on improving the backend structure and foundation of a website so that it can be properly crawled and indexed by search engines.

  • Ensuring mobile responsiveness and fast page load speeds.
  • Implementing structured data using JSON-LD for rich snippets.
  • Creating and submitting XML sitemaps and robots.txt files.
  • Fixing crawl errors, broken links, and canonical issues.
  • Enabling HTTPS encryption and secure headers.

04.

Local SEO

Local SEO is crucial for businesses that serve specific geographic locations. It improves your visibility in local searches and map packs.

  • Setting up and optimizing your Google Business Profile.
  • Building citations in reputable local directories.
  • Encouraging and responding to customer reviews.
  • Creating city-specific landing pages and content.

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NASTP Alpha, Old airport road, chaklala cantt, Rawalpindi.

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